Indian Celebrity endorsed Perfumes

There are several celebrity endorsed Perfumes in the market where celebrities have signed contracts with perfume houses to associate their name with a signature scent, as a self-promotion campaign. This way both the celebrity and the perfume house could benefit from each other. When a scent is associated with the name of a celebrity it brings the celebrity a lot of popularity and publicity. The Perfume Company uses the name of the celebrity as the selling point for the promotional campaign attracting the fans of the celebrity for buying the fragrance. In the recent times many of the celebrity actors, actresses, musicians and athletes have associated themselves with perfume companies to launch their signature fragrances. I have to admit that this promotional technique works well too for both the perfume company and the celebrity too.

The first Indian Celebrity to have a Perfume Brand is the pretty old actress Zeenat Aman. The perfume named Zeenat was launched by French perfume brand Jeanne Arthes. Shah Rukh Khan launched 'SRK' in 1998 with the same company. Following him, a Sandalwood based perfume ‘Lata Eau De Parfum’ by Gandh Sugand was launched in 2000 after the legendary Singer Lata Mangeshkar. When Shah Rukh Khan has a Perfume, how can Amitabh Bachchan stay behind? Bachchan's perfume ‘Amitabh B' was introduced to the markets by the French Perfume Brand Lomani in 2002. Another Shah Rukh Khan Perfume 'Tiger Eyes by SRK' was launched in 2005 and are available in men and women versions. While the Tiger Eyes for men is a spicy-fruity fragrance, Tiger Eyes Pour Femme is a floral fragrance. In 2007, Shilpa Shetty launched the fragrance S2 (read as S squared where S2 stands for her initials (S.S). According to perfume creator Mark Earnshaw, the scent will have jasmine and musk but also have a fruity scent to it as well, to pay homage to her Indian heritage and appeal to the European market. What is also noteworthy is that the S2 perfume reached Number 3 in the UK Fragrance Chart within 2 weeks of its launch. Though Amitabh Bachchan has talked about the second perfume that he was to launch in his blog in January 2009, I am not sure if it has hit the market so far.

If asked whether the celebrity endorsed perfumes are worth the money, the answer would be that it depends on the end user. What may be liked or suitable for one person may not be liked by the other person. Some drawbacks of celebrity perfumes are that they are normally highly priced and not available in majority of the local stores. Because of the non availability it is mostly difficult to smell the fragrances before opting to buy it. Though the celebrities have the moral responsibility to make the perfume a success for the manufacturer and at the same time give a good quality perfume for fans we would not know till we buy perfume what is the main motivation of the celebrity. Is it making money for the manufacturer and themselves or is it giving a satisfactory product to the fan both worth in quality and money. However, my advice is to those going for Celebrity endorsed perfumes is to do your own research before buying. It is not important what a particular celebrity says about the perfume, what is more important is what you feel about the perfume. If a certain perfume suits you and you like it, you may go ahead and buy it. However, I have to admit that the Indian Celebrity Perfumes are good enough to be worn.