When is your Platinum Day of Love?

With the Valentine’s Day fast approaching one of the most popular and frequently seen advertisements in the Television is the Platinum Day of Love Advertisement where a couple who got into an arranged marriage discovering their Platinum day of love one year, 2 months and 11 days later. So, what exactly is the platinum day of love? It is the day you realize that you are truly meant for each other and there is no one else you would want to spend the rest of your life with.  The realization of that rare moment in your life is your Platinum Day of Love! This day need not be the first day you met, your first date, the first time you kissed or been intimate with, a wedding day – it could be any day when the realization stuck that you are meant to be together as a couple or felt a deeper realization of being in love. Such a day deserves to be celebrated in a special manner and what can be a better gift than a rare and precious platinum band?

Platinum Guild International as a promotional effort is running an online campaign of Platinum Day of Love on Facebook where couples can share their very special Platinum Day of Love story and photographs and invite friends to vote for their story. The couple with the highest voted story will win platinum jewelry designed by famous jewelry designer, Poonam Soni and made by Uni-Design India Private Limited. The contest will be on from December 2010 and will run till February 2011. There are also special weekly prizes for the most popular couple of the week and of the month. And even the most active fans voting will be rewarded.

Why buy Platinum Jewelry? What makes Platinum special? Why is Platinum Jewelry a status symbol of the elite? Why is it considered as the symbol of love and all things precious?

Platinum is considered as one of the most precious metals. It is in fact 30 times rarer compared to Gold. The rarity and uniqueness of this metal makes it one of the costliest metals for jewelry. Platinum was already highly appreciated for its beauty and durability. Platinum is a dense and heavy metal and very much suited for gemstone studded jewelry, especially diamonds. An advantage is that Platinum requires only a small percentage of alloys of other metals for making jewelry compared to Gold. Because of the high level of purity of platinum jewelry, it is hypoallergenic i.e. it does not cause any allergic reactions with the skin for even those having other metal allergies. The color of Platinum is silvery-white. It does not tarnish and is extremely resistant to oxidation and to corrosion of high temperatures or chemical elements.  It is also a very good conductor of electricity and a powerful catalyzing agent. Platinum is denoted by the symbol 'Pt’ and has an atomic number of seventy-eight. Like gold, the purity of platinum is also calculated in karats. However, apart from being used in jewelry making, platinum has a vast variety of Industrial applications like making auto catalysts, crude oil refining and for processing petroleum products etc.

The name Platinum is known to have derived from the Spanish 'Platina del Pinto' which can be translated as 'little silver of the Pinto River' which is where the metal was first found. The popularity of Platinum started in the 18th century with King Louis XV of France declaring it as a metal for a king's jewelry. Most of world’s platinum comes from South Africa, Russia, Colombia and Canada.

Now that we know how precious and valuable Platinum is, don’t you think that a special occasion like a marriage or any other day of celebration of love deserves to be celebrated with Platinum Jewelry? I guess that is what makes Platinum rings or bands preferred choices for wedding and engagement. Platinum is also the choice metal as gift for 25^th Wedding Anniversary. So, when is your Platinum Day of Love? Why not gift your Wife or Girlfriend a Platinum Pendant or Ring this Valentine’s Day as your token of love?